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Start-Up Stories: Building your Brand

  • Fusebox 1207 Bow Valley Trail Canmore AB Canada (map)

Join local small business owners, entrepreneurs, and side-hustlers for an evening with Matt Widmer (Wild Life Distillery) and Tara Newbigging (BooTy, Studio b.) as they share about taking their business ideas from concept to reality (and all the hurdles in between).

Each will present on how they built their brand followed by a combined Q&A, and social gathering.

FREE entry but please register:




Entrepreneur, the mastermind behind the BooTy® program, Soul Coach, Fitness Coach, Yoga Teacher, and adventure seeker residing in the Canadian Rockies. Tara has a Bachelor of Physical Health and Education with a Major in Health Promotion. Beyond the labels, she is a passionate individual who loves to inspire people and help them discover their talents and gifts. 'My Mission is to encourage and empower others to achieve higher levels of personal wellness and fulfillment.' Tara has been an Entrepreneur since the age of 20 she started her own fitness and wellness company and at the age of 23 moved across Canada to Yellowknife where her learning, growth and true passions emerged. 2012 she created her very own brand and has been watching the brand grow, change and evolve as her creation is spreading internationally. Tara took no business courses, marketing classes or any brand training. She is a true natural when it comes to building her business. Her passion merged with her personal desired to learn and challenge herself and make it happen is admirable. For a girl that started something from nothing, she sure knows how to create, and spread the word about something unique. 


Instagram: @booty.mind.body.soul




Matt was born and raised on the other side of the Rundle mountain range, in Banff, Alberta. Growing up in this tight-knit community, Matt’s core values of adventure, passion and hard-work have translated well into starting his own business. 

Prior to WLD, Matt has been managing his family owned and operated restaurant in Banff for the last 10 years. Through the hospitality industry, he has continued to build his knowledge of what it truly means to run a local small business.

Together with Keith, he travelled to Scotland and reveled in the generations of whisky making knowledge and history. They attended an intensive whisky making course at Strathearn Distillery of Perthshire. Further they met the master distillers at Rockrose Gin of Dunnet Bay, and whisky legend Jim McEwan of Bruichladdich Distillery on the renowned island of Islay. Matt also attended a spirits course in Chicago, Illinois in the spring of 2012. Inspired by the experiences and interactions with distillers around the world, Matt is devoted to bringing quality spirits to the Bow Valley. 

In 2010, Matt graduated from the University of Victoria with a Bachelor of Science in kinesiology. It is Matt’s work ethic, patience and levelheaded personality that sustain his motivation to bring the best to whatever he does. His drive at Wild Life is no exception.